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If you would like to be a guest on Red Tent Radio, read the FAQ and information below.
Once you have read this page, you can apply to be on the show by doing the following:
- Email ask@RedTentRadio.com and in the subject line write: Application for guest on Red Tent Radio
- Tell us which segment you would like to be featured on
- Tell us about you and your business. Please be to the point and no more than a half page
- Do not refer us to an 'about us' page on your website. Please include it in the email
- If you have presented on stage, radio or video we'd like to know
- Please include any awards you have won or recognition you have achieved
- What it is the value, unique content or experiences that you can provide our listeners
- Your website address, email, best phone number, state and country you live in
- Applying does not guarantee you'll get a spot on the show. Please understand that we are limited to how many shows we can produce and there are a lot of people who apply
- If you haven't heard from us within a week please feel free to email or call. However, we will let you know if your application has been successful or not.
The show has three main segments
- 'What's Hot' - Ludwina Dautovic reviews a product, service, resource or productivity tool that she uses in her business. This segment is 8 minutes long
- 'My Biz, Your Biz' - Ludwina Dautovic interviews a business owner who is an expert in a particular area of business. This segment is 8 minutes long
- 'Featured Interview' - Ludwina Dautovic interviews CEO's and entrepreneurs of large, successful companies. This segment is 40 minutes long. You can view the list of past guests on our past episode page (www.theredtenwoman.com.au/past-episodes)
How do you choose guests for the feature interview?
For the featured interview, which is 40 minutes in total, we are looking for CEO's and heads of medium to large businesses OR business owners who have a high profile and years of success. We want to know how you created that success, the challenges you overcame along the way and some of the innovative ideas and business practices that put you ahead of your competition. You should have a fairly decent sized database and be willing to help us promote the show via social media and/or email newsletter referring to your appearance on the show.
How do you choose the products, services, resources or productivity tools that you review for the 'What's Hot' segment?
Ludwina prefers to have used the product, service, resource or productivity tool before reviewing it on the show. If you are interested in having her talking about your product, service, resource or productivity tool to her international audience, make sure you send it to her so that she can give it a test run. This also allows her to give it a more in-depth amount of feedback. It's not a requirement, but if she likes it and you have an affiliate program attached to it, you are more likely to be considered.
How do you choose guests for the 'My Biz, Your Biz' segment?
We look for guests who come to us with a specific topic, can offer excellent insights and information that is not easy to find elsewhere, and who deliver small business focused content. You should have an affiliate program or referral system set up for your products or services. You should also have a decent sized database and be willing to promote the show via social media and/or an email blast.
To choose a topic, first take a look at our past episodes. (www.theredtenwoman.com.au/past-episodes)That way you can see what else has been offered so as not to duplicate a topic.
Please note: We work on a 'win-win' model and therefore ask that you help us by promoting the show that you are featured on. We will provide you with a press release, prewritten tweets, Facebook posts and blog posts to make it easier for you to spread the word. Your chances of being on the show will be based up on the content that you are able to provide AND your willingness to help promote it.
What makes a good interview?
The most popular shows with listeners have had this in common: - A narrowly focused topic. A catchy descriptive title helps, too.
- Information that is usually available only from industry leaders — or information so current that it is hard to find elsewhere.
- How-to interviews where the guest provides detailed answers, tips and advice.
- Guests who minimize the use of 'ums' and 'ahs’ when they speak and who don’t spend a lot of time searching for words. We are looking for guest who can give confident , direct answers to interview questions. (Since we aren’t a LIVE show, we can always edit some stumbles here and there, but you must be able to give a good interview).
- Guests who talk at a steady pace : not too fast and not too slow.
- Guests who know and understand their topic very well and who can engage in a two way conversation. It other words – don’t hog the show! We are ALL about promoting our guests and their businesses, but we don’t want it to become garish or JUST become a commercial. We pride ourselves in garnering business information from our guests and we want to give that insight to our listeners without them thinking they are listening to ads. Trust us, you will get a lot of coverage and exposure due to being on the show.
What is in it for me as a guest?
Most prospective guests immediately see the value of the show. Visit our testimonials page to hear what they’re saying about their experience. One of the reasons is that we promote and distribute the show through multiple channels: - Live Radio: The show is broadcast on live radio in the USA with an average of 2000 listeners per week
- Our Community: We have a database of over 2500 micro and small business owners. Each week we promote the show to them directly via our online newsletter.
- Social Media: We actively promote the shows via Facebook, Twitter and LinkedIn.
- Post-show: We syndicate the show as a podcast via our popular Web RSS feeds. The show can then be found in iTunes ( internationally), Podcast Alley and 25 other popular audio download sites across the Web. We currently average around 500 - 1000 listeners per week via iTunes alone. The most we've had is 4000.
- Press Releases: Every week we send out a press release to dozens of news centers to promote the show
- Show Archives: The shows are kept on our website and are made available as part of our show archives. They are often visited by new listeners who want to go back and hear shows they’ve missed
- Show Notes: We create a dedicated page for each show. It remains indefinitely on the web. This is great for online visibility that lasts for years. Because our content is so highly viewed and current, these pages are indexed by Google within 48 hours.
- Copy for your website: You will be given a copy of the interview part of the show that you can use on your own website for promotional purposes. However, it is essential that you add our URL www.redtentradio.com from the interview.
Above all, remember this: we are committed to providing high quality information for the small business community. If you contribute great information as a guest, you will find that your appearance on Red Tent Radio will increase your online visibility and add to your reputation as an expert.
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