Ludwina's Blog
Red Tent Radio Ep #30 Bernadette Schwerdt from The Australian School of Copywriting
I'm your host - Ludwina Dautovic and I'd like to invite you to access our FREE weekly Business Podcast Show for Business Owners and Entrepreneurs at www.RedTentRadio.com. Each week we feature a successful business owner who will share their experiences and insights and show you how you, too, can create a successful business. We have a business coaching segment where we create solutions to small business problems and a techy segment teaching you technology tips to make your business experience easier. You can download all past episodes including this week's show at Red Tent Radio
Bernadette Schwerdt If you want to learn the secrets to successful small business advertising, then Bernadette Schwerdt is the woman you need to speak to. Bernadette is an accomplished advertising copywriter and entertaining public speaker who guides small businesses on how to create maximum marketing impact with minimal dollars.
Not only is Bernadette one of Australia’s leading authorities on small business marketing, she is also an accomplished actress appearing regularly on our TV screens in some of Australia’s leading shows like Blue Heelers, Neighbours, Backberner, Halifax fp, The Games, Round The Twist and more.
Bernadette’s presentations are packed full of theatrics, humour, compelling stories and of course heaps of hints and tips about how to market your business without spending a fortune. She provides useful, practical and results-orientated content and is passionate about helping business owners understand how advertising works.
As the founder of the Australian School of Copywriting, Bernadette has trained hundreds of individuals, business owners and advertising agency staff in the art of writing copy. She is intimately familiar with the pressures, constraints and obstacles small businesses face every day in getting known, getting seen and getting sales.
Bernadette is well credentialed to speak on marketing and advertising for small business with the following attributes:
- Specialist marketing reporter for Channel Nine’s ‘The Small Business Show’
- Regular guest on ABC Radio
- Columnist for ‘Working Woman’ magazine
- Senior Account Director with Wunderman Cato Johnson, a division of one of the world’s largest advertising agencies, Young & Rubicam
- Publicist with the Harry M. Miller Group
Bernadette is also a corporate trainer who’s in high demand. She has trained thousands of senior executives in Australia, Singapore, New Zealand, Japan and India in Presentation skills, Leadership, Negotiation, Customer Service, Team Building and much more.
Bernadette, one of the most dynamic, entertaining speakers you could book for your business group or association is highly qualified and has won many awards:
- 2007 Winner Bendigo Bank Business Excellence Award
- Bachelor of Business (Majoring in Marketing)
- Gold Medal Winner for Strategic Marketing from the University of Adelaide
- Certified Meta-NLP Practitioner of Neuro Linguistic Programming (NLP)
- Accredited instructor of Myers Briggs Type Indicator (MBTI), DiSC and PADI
- Certificate IV in Workplace Training and Assessment
- Recipient of the Queen’s Silver Jubilee Trust for Young Australians
- Classically-trained actress (Victorian College of the Arts, 1995-1997)
What's Hot - software and resources to help you in your business productivity: Today I’ll be showing you how you can increase your online profile, back links and traffic to your website by submitting online press releases.
MyBizYourBiz with your Business Coach Ludwina Dautovic: I’ll be chatting with Mark Bowness from Big American giveaway on how giving in business is the best way of receiving.
To subscribe to the show go to: Red Tent Radio
Posted by Ludwina Dautovic on 4th October, 2011 | Comments | Trackbacks Tags: Ludwina Dautovic, Small Business Podcast, Women's Business, Red Tent Radio, The Red Tent Woman, Bernadette Schwerdt, The Australian School of Copywriting
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