Small Business Owner and Kidney Cancer Patient Devises a Successful Online Marketing Strategy she can do in her Pyjamas!
After two days of pain, Ludwina Dautovic was diagnosed with a 14cm cancerous tumour on her left kidney. Left to deal with the fallout for her and her family, Ludwina also had to devise a plan to keep her business afloat and her customers believing she was still in business. However, with an 8 – 12 month recovery time and feeling lethargic and weak, Ludwina had to come up with a strategy that she could do in her pyjamas. Red Tent Radio was born and has now become one of the fastest growing Small Business Podcast Shows on ITunes.
Red Tent Radio consists of weekly one hour episodes made up of 3 segments: Business Coaching Tip, Social Media Matters and the featured 40 minute interview with a high profile, successful business owner or entrepreneur. Guests have included authors, speakers, owners or large corporations, film directors, an Olympian and Online Marketing Experts.
“As the saying goes, ‘Necessity is the Mother of Invention’. I couldn’t go to networking events or get out and meet people, so I had to come up with a solution that would appear as though business was operating as usual. Little did I know that it would become my core marketing strategy? It’s also provided me with incredible business opportunities that might never have come my way.” says Ludwina Dautovic, founder and host of Red Tent Radio.
After episode 6 Red Tent Radio was picked up by Jackalope Radio Station in the mid USA where they have on average 2000 listeners per week. Now at episode 27 there are an average of 500 – 1000 downloads per episode in Australia and rising. Red Tent Radio is now seeking sponsorship opportunities to help take it to the next level.
15 months after the diagnosis, Ludwina is completely well. The Cancer had contained itself within the kidney. After a successful 7 hour operation, the kidney was removed along with the Cancer then a long journey of recovery followed. What has remained is a successful global podcast show whose future looks bright and rosy.
The show is available midday every Friday and can be found at www.RedTentRadio.com or you can subscribe via ITunes.
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Contact Details
Ludwina Dautovic
+61 39399 4258
1300 799 491
ask@theredtentwoman.com.au
Posted by Ludwina Dautovic on 22nd September, 2011 | Comments (3) | Trackbacks
Tags: Business Ideas, Small Business Help, Innovation, Red Tent Radio, Small Business Podcast Show
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Posted on 18/01/2012 by Oncology Centers
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Posted on 23/02/2012 by ADULT DIAPERS
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