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Ludwina's Blog
Mastering the Art of Shameless Self-Promotion: Newsletter
1. Send out an email newsletter regularly to your list.
An email newsletter is a great method of regularly keeping in touch with existing customers and drawing in prospects. It is informative, attractive to look at can be easily produced at no cost.
2. Make sure it has valuable content in it and not full of sales pitches.
Keep in mind that an email newsletter should be more about informing and updating rather than selling. It should contain updates on sales and events as well as advice and how tos related to your product/service.
3. Make the subject line interesting to make it stand out.
An interesting subject line should be in the form of a question. This will make the readers curious and want to read more. Be personal and talk directly to the readers. Tease them!
Go to our business resource centre where you will find articles on newsletter marketing.
Posted by Ludwina Dautovic on 23rd June, 2009 | Comments | Trackbacks
Tags: self promotion, Attracting clients, cost-effective marketing, newsletter The trackback URL for this page is http://www.theredtentwoman.com.au/trackback?post=3656647
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