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Ludwina's Blog

Branding is More Than Your Logo

I have had many women ask me lately to define what a brand is. It is often perceived to be your business name and logo but in fact it is much more than that. A brand identity encompasses many aspects and I will cover a few in this article.

What is a brand? (Wikipedia)
A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

Go to our business resource centre to read more on business branding.

Posted by Ludwina Dautovic on 14th June, 2009 | Comments | Trackbacks
Tags: self promotion, marketing, target market, branding, advertising

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