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Red Tent Radio Episode #22 featuring Serena Star Leonard Author of ‘How To Retire in 12 Months’
Welcome to our 22nd episode of Red Tent Radio. In todays show our featured interview is with Serena Star Leonard Author of ‘How To Retire in 12 Months’. But as with all of our podcasts, we have a number of segments to provide you with the most up to date business information available.- Business Coaching Tip with Ludwina Dautovic: Today Ludwina will be giving you some valuable tips on how to build a really strong database for your business.
- Social Media Matters with special guest Aaron James Lee: Today we'll be looking a 'How to get the most from your Facebook posts'
Download Episode #22 Serena Star Leonard
Author of ‘How To Retire in 12 Months’
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Show introduction with your host
Ludwina Dautovic
Hi, I’m Ludwina Dautovic and welcome to Red Tent Radio. The small business podcast show helping you bring your business to life.
Imagine if you could find a magic formula that would enable you to retire in 12 months? Sounds a bit pie in the sky right? Well, our special guest today, Serena Star Leonard is going to show you how. Now this is not a get rich quick scheme nor is it an unrealistic prospect. It’s all about turning your passion into profits and setting up a business model that will allow you to work when you want and where you want enabling you to create the life that YOU want.
Social Media Matters
In Social Media Matters today, Aaron will be sharing some more Facebook tips particularly on how to post more effectively.
Business Coaching Tip
In my business coaching tip I’ll be giving you some valuable tips on how to build a really strong database for your business.
Events
Our next event in Melbourne will be with Alison Purdy on Friday 9th September. We are looking at a venue in the city area so it won’t be too far from the West of Melbourne where it usually is. We’ll send you an email with the updates and booking form. The following one will be with Luanne Simmons in Pearcedale on Saturday 24th September.
Public Event
I will be hosting a public event in Sydney on Wednesday 31st August. The topic is ‘The Next Horizon – How to take your business to the next level’. It will be an insightful presentation that will leave you considering what the next horizon is for you. I’ll be sending out the information about the event this week.
IPhone App
We now have our Red Tent IPhone app available. It is FREE for a short amount of time so make sure you go to your App store on your phone, search for The Red Tent Woman and download it. Once you have you can check the events tab for upcoming events, listen to red tent radio straight from the app, read all our news and updates in the news tab, engage with us on social media and you can event download our free ebook – 20 essential building blocks for business success today’ via the app AND read it on your phone. Don’t ya love technology???
Please post comments on ITunes and/or the red tent woman business page on facebook. We’d love to know what you like about the show and what you’d like us to cover in future episodes.
What’s been happening in my world?
This week was a week to declutter. I don’t know about you, but I’ve been feeling a bit hemmed in, disorganised and sick of the winter! We had some nice weather on the weekend and it felt like a spring clean was due. It was my spare office room. To be honest, it had turned into more of a junk room. Just threw everything in there so I couldn’t see it in my main office area. It took a while trying to create some organisation out of the chaos. But in the end it was worth it. It’s even clear enough now to possible have someone work in there. Think about this – you need to create the space for someone to fill it. If the space is already occupied there’s no room for anyone in it!
Social Media Matters with Aaron James Lee
How to Make the Most of Your Facebook Posts
Try posting and responding to comments around the same time every day, if you can. If you can spend some time investigating, try to find out the time periods that most people interact on your page. Post and respond then (at the very least). Check the Facebook Insights for your page to get more insight into when people are interacting. I discussed Facebook Insights in Episode 20. I've also found a very informative PDF document about this that Facebook offers for free. The link is http://ads.ak.facebook.com/ads/FacebookAds/Pages_Insights_Guide_Updated.pdf .
You can also get email update notifications in your inbox when people post or respond on your Facebook page. To turn this option on, just go to your Facebook page, click on the "Edit Page" button in the top, right corner and select "Settings" from the left column menu. Some people might like turning this feature on and some might not. If the emails start to clog up your inbox, you can always turn this option back off and just go directly to your page to review new posts and comments.
If it can be worked into your business somehow, try to write a themed post on a regular basis; say, every Wednesday.
I've said it before, but remember, don't just broadcast sales pitches on Facebook. Make your main priority to build customer relationships on Facebook.
Don't think you have time for Facebook? Try starting out by just setting aside 5-10 minutes each day to at least check and see if there are any issues, questions, etc. that need answered.
If plausible, offer sneak peeks or teasers of upcoming products or services on Facebook. This can add excitement and extra reasons for people to keep visiting your Facebook business page.
If you mention someone by name in a post (and they're on Facebook too), type the @ symbol and then, without a space in between, begin typing their name and select their name from the dropdown menu that appears. This will automatically post to their wall as well. It's called a mention (or tagging).
Next week I’ll be talking about the social media site LinkedIn… so I’ll see you next week.
~ Aaron James Lee
Business Coaching Tip with your Business Coach
Ludwina Dautovic
Critical Business Tool – Your Database
You could lose everything in your business but if you have your database you still have a business.
What if all you’ve got is a bunch of business cards, scraps of paper with contacts or all your contacts are in your phone? They can all be lost and you have no business.
What type of database do you need?
- How do you start a database from scratch? Ask your self these questions first.
- What kind of database system do you want to use?
- Is there a database that is part of your website system?
- Do you need a sophisticated database that enables you to sort through complex fields?
- Do you want to be able to add comments, sales reports etc within your database?
- You’ll want a form on your website so you can grab people’s details to grow your database. Therefore you’ll need a database system that will add that information automatically.
Let’s start with some basic fields
- What fields do you need to help you to sort through your database?
- i.e. Name, phone, email, address, state, suburb, postcode, country, gender, what are you interested in?, business name, website, how did you find out about us.
- Where do you see your business in three years down the track?
- Will your current fields support your business then?
- Will your data fields be enough or will you have to contact everyone to get the right information? That costs a lot of time and money.
If you liked this tip you can find read more in my free ebook ’20 Essential Building Blocks for Business Success Today’ valued at $47 available on our website www.theredtentwoman.com.au
At the end of the ebook there is a special offer where you can apply for a 1 hour business breakthrough session with me.
Featured Interview with Serena Star Leonard
Author of ‘How To Retire in 12 Months’
Serena’s successful career in IT sales abruptly ended when she decided to quit after 9 years and pursue her dreams in making a difference in the world. Serena was keen and green with a sense that anything was possible. She loved every moment of the freedom of the pursuit of not-for-profits, charities and socially responsible businesses. What Serena lacked in experience she made up with unrelenting enthusiasm.
As it turned out Serena’s numerous experiences over time and passion for helping get people moving gave her the perfect grounding for business coaching and there she found my forte.
Late in 2009 Serena was ready for the next challenge. In her work with small business owners Serena found that many common problems her clients faced were around their websites. For many of them getting results from their website was like traversing a glacier blindfolded.
Serena lucked upon the perfect business partner who possessed complementary skills and Grassroots Internet Strategy was born. A website packed full of great information, courses and resources designed to help any small business owner understand what they need to know to have more success online.
A fresh website project was a great opportunity to put all that they knew into practice and Serena decided to take on a personal challenge to blog the progress of the website. She decided that if she was going to do a lot of work to create a new business then she was going to make it worth her while and aim to create a sustainable low maintenance income over 12 months.
So December 2009 saw the launch of both Grassroots Internet Strategy and this blog
Sometime in 2010 Serena was approached by John Wiley and Sons to produce a book on the journey and “How to Retire in 12 Months” was released in early April 2011.
Serena’s plans are to leave Australia later this year for some extended travel and new adventures.
Serena blogs about once a week, and you can find her on both Facebook and Twitter
Look what our listeners are saying. . .
Red Tent Radio Show - you rock!!
by Toni-Louise RedHotEvents
So loving listening to the motivational and inspirational speakers with leading edge business people that Ludwina Dautovic is bringing to the Red Tent Radio Show. This is a must for everyone who values great business tips, techy tips and inspiration all rolled into one. Ludwina is doing a wonderful job of giving and getting business insights to inspire you along your path, both in business and in your personal life.
Episode 11 with Rod Moore came just at the right moment!
by webdesignthatsells
This is my favourite episode so far. It couldn't have been more timely. I'm just getting to that stage in my business where I get a LOT of enquiries and was just starting looking for a way to systemise my follow-up! I'm heading for the website now to find out more! Thanks, Rod and Ludwina, great information, can't wait to try that system.
Show Links
Disclaimer
The Red Tent Woman works on the basis that you are fully responsible for your business and life and the decisions you make within those areas. The information provided in Red Tent Radio, the Online Business Resource Centre, the Networking Events and Business Coaching Webinars are provided in good faith and are suggestions and knowledge for you to consider. At no time do we claim they will change your life or your business. You must decide if the information is relevant and useful for you and your business. We are not responsible for the outcomes of your decisions based on the information we share with you. We will provide suggestions, options and strategies, based on our experience, knowledge and successes. This is not the full extent of what is available to you only what we know. You should carefully evaluate the consequences of various options, and decide accordingly. We make no representation or warranty to you that any of the decisions you make will work for your particular circumstances and in no way guarantee any results.
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